Benchmarking
We specialise in user exerience benchmarking.
We we look at similar products, compare them and "break them down",
to understand their qualities and weaknesses. We then translate our
observations and findings into valuable info...
Site Visits
The key to understanding how a product is used is to experience the environment where it is used
and observe how it is used. For LifeFitness we visited different types of gyms, interviewed personal
trainers and filmed members...
Demographic Profiling
Knowing our target users is key to a successful design. Geography, culture, gender, age are
all taken into account. We favour a "design approach", where data is analyzed with the goal
of finding the information that is valuable and...
Trend Mapping
Feeling the pulse of what goes on in the world is key to design. We observe, feel and scout
the world around us interpreting signals and translating them into valuable information.
We constantly hone our ability to observe and we...
Focus Groups
We have an international network that enables us to conduct focus groups
in Europe, America and Asia. We are actively involved in all aspects of organizing
and conducting focus groups and do not sub-contract any of them.
We fav...
One to One Usability Testing
We value direct feedback from users and alwasy test our ideas and prototypes with
real people. Our experience is that every kind of interaction, whether it is with a physical
object or just through interface, has to be tested befor...